Miss Mary of Sweden

Miss Mary of Sweden


About The Company

Miss Mary of Sweden offers world class lingerie and swimwear that highlights women’s beauty. Timeless Swedish design by world class designers in combination with exceptional fit and comfort. This is achieved through extensive individual fitting of all sizes and the use of exclusive materials.
Our products are sold to our business partners, many of whom are among the worlds’ largest distance selling companies as well as directly to consumers through our own e-commerce. By using diverse channels to the market, we increase brand awareness and the opportunity of sales, creating a win-win situation for ourselves and our business partners. We are very proud of our longstanding relationships with our suppliers and our business partners, which is a solid foundation for our work.

Our History

Miss Mary of Sweden was founded in 1957 in the Swedish textile capital of Borås by Mr. Rydström, an innovative entrepreneur in the fashion business. While Miss Mary started out as a fashion house, offering a full line of fashion for the modern woman, we have since 2004 focused solely on our lingerie, shapewear and swimwear assortment. Today we provide women with garments of highest quality and supreme fit in a full range of sizes.

Our Mission

Our mission is to provide our customers and business partners all over the world with well designed, high quality and best-selling garments. All products in our assortment are therefore thoroughly tested through a presentation in our own test catalogues. This process does not only include the product itself, but also the product picture and its presentation. "The best quality in the world is nothing worth if you cannot explain it to the customer".

Based on the sales result we select high performing articles as ’winners’ for presentation to our customers and business partners. As Mr. Rydström declared in our early days, "once a winner always a winner", which has proven to be a key for success.

Our Webshops

Contact Details

+372 645 00 00



Miss Mary of Sweden
Mahtra 30C
Tallinn City
Harju 13811

+46 33 22 22 50



Miss Mary of Sweden
Skaraborgsvägen 3B
506 36