Slow Fashion
Our Focus on Conscious Choices
We want to make it easy for our customers to make good choices both for their wallets and for the environment. We do this by offering quality products that last.
A dedicated commitment to sustainability is essential for us at Miss Mary and we continuously work to reduce our environmental impact.
Quality products should last a long time
The most sustainable bra will always be the one you can use for a long time.
When you invest in a Miss Mary product, you should feel completely confident that you can use and wash it many times without it losing quality. Our bras have undergone our extensive quality test, the 100 Washings Project, which ensures they can withstand at least 100 washes without compromising function or comfort.
Design that stands the test of time
Several of the products in our range have been sold for over 25 years and continue to be popular with our customers. We see this as proof of sustainable design and comfort.
Design that stands the test of time
Several of the products in our range have been sold for over 25 years and continue to be popular with our customers. We see this as proof of sustainable design and comfort.
Smart material choices
All our work is aimed at reducing our environmental impact, and an important part of that is finding and choosing materials that offer the best quality and function possible.
We strive to use recycled materials in our production without compromising on either function or comfort.
Our panties, known as Recycled Comfort are an excellent example of when this works at its best.
Transportation and packaging
In our e-commerce, we send out many shipments every day, and therefore, we review how we do it.
The carriers we use for deliveries to end customers actively work to reduce their carbon footprint.
They do this by using renewable fuels, eventually transitioning to all-electric vehicles, and by offsetting emissions from shipments. Our deliveries are made as much as possible directly to the mailbox. All our packaging is in the process of being replaced with recycled and carbon-compensated materials.
The inner packaging of all new products sent out is made of 80% recycled LDPE, while the outer packaging used is made of 100% recycled MDPE/LDPE.
In-house production
A significant portion of our products are manufactured in our own factory in Estonia.
This allows us to ensure the best possible product quality. It also enables us to keep inventory levels low and test new products in small volumes. In addition to the factory in Estonia, our products are produced in only one other factory with which we have a long-standing partnership. The majority of our material suppliers are also long-term collaborators, ensuring transparency in the supply chain.