Our Blog

Why are bras not made of 100% cotton?

Why are bras not made of 100% cotton?

Annica Svensson
23 Aug 2019 7:34 AM

Cotton is a popular natural material that is durable, breathable and feels oh so comfortable against the skin. But why aren’t our cotton bras made of 100% cotton?

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Why are the bands on my bras different lengths in the same size?

Why are the bands on my bras different lengths in the same size?

Annica Svensson
16 Aug 2019 10:13 AM

The band size of a bra can be a bit puzzling. Have you also noticed that two bras of the same size sometimes have different length bands? Here’s everything you didn’t know about the band and circumference of your bra.

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Uplifting experiences – When the right lingerie change your life

Uplifting experiences – When the right lingerie change your life

Annica Svensson
2 Aug 2019 12:04 PM

Wearing the wrong bra can spoil your day. But then suddenly you find that perfect fitting bra and just like that things change. Today, we let our customers describe in their own words their feeling when they found Miss Mary.

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What should a really good activity bra be like?

What should a really good activity bra be like?

Annica Svensson
24 Jul 2019 7:47 AM

An ordinary bra provides support for the bust, but different models do so to different degrees. For an active life it can therefore be good to also have an activity bra. But what is the difference between an activity bra and a sports bra and what should you think about when you’re looking for the perfect activity bra?

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How to check if you’re wearing the wrong bra size

Annica Svensson
18 Jul 2019 9:13 AM

The first thing many women do when they step inside the door at home is to take off their bra. But should a bra really be so uncomfortable that you don’t want to wear it? No, absolutely not. A bra that fits perfectly should never feel uncomfortable. So, today we’re going to go through how a bra should NOT fit and how to fix the problem.

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The tricks that will help you find the perfect bra for a heavy bust!

Annica Svensson
12 Jul 2019 9:17 AM

Far from all bras give good support. The bigger the cup size and the heavier the bust, the more difficult it is to find the optimal bra. But there are tricks you can use. We go through what you need to think about when you buy a bra for a big, heavy bust.

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Why do some bras have a raised bottom edge at the front?

Annica Svensson
19 Jun 2019 1:56 PM

It’s not unusual for an underwired bra to have a raised bottom edge at the front. Why is that? Is it an aesthetic choice or does it serve a function?

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13 reasons to love a bodysuit

Annica Svensson
17 Jun 2019 8:24 AM

The body is a classic among undergarments and never seems to go out of fashion. In this week’s blog post we look more closely at all the advantages of wearing a bodysuit.

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Creating a bra wardrobe 5 simple steps

Annica Svensson
7 Jun 2019 9:32 AM

The easy way to build a basic bra wardrobe


So, how many bras do you really need? Just as with your basic wardrobe, it’s a good idea to also give some extra thought to what is in your undergarment drawer. Just a few bra types will go a long way when building up and planning your bra wardrobe. Here are five different types of bras that we think should be represented in every woman’s wardrobe and that cover most needs and occasions.

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From a to z – everything you need to know about bras

Annica Svensson
24 May 2019 8:33 AM

What is guipure embroidery and what really is side support? There are so many technical terms and expressions that are used to describe bras. Our A-Z glossary provides a quick overview of the most common (and a few unusual) terms used in bra descriptions on the Internet and in magazines today.

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